Rabu, 29 September 2010

Mini lovers E-Scooter Concept








Everyone knows the Mini as a British icon of the 1960s, the little car that zipped around the Alps in the Michael Caine classic The Italian Job. The look has evolved since then, but it's kept its retro cool and built up a global base of hard-core fans. So when the company announced that it had a new design concept to show off, Mini lovers everywhere were abuzz with excitement over what the new car would look like — except that it isn't a car at all ... it's an electric scooter.

"We expect that people will turn more and more to two-wheel transportation in the future," said Adrian van Hooydonk, senior vice president of BMW Design, at the Sept. 23 unveiling at London's The Vinyl Factory. "City traffic is becoming denser and denser and sometimes four wheels just aren't practical." The revelation has provoked mixed reactions. Critics charge that BMW, which bought Mini in 2001, is pushing the brand too far; appreciators are singing the scooter's praises for its eco-credentials. But all are asking: When is a Mini not a Mini?

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